VENTE PRIVEES.COM

2. Please research 1 article which describes the strategies and growth of the company

The list of the actors who invest the market of the on-line private sales does not stop lengthening for more than a year. All in all, around thirty actors dashed in pursuit of Sale - privee.com, who in 2001 gave birth to sales on Internet. With 2,2 million members, 3,5 million unique visitors and 20.000 parcel sent a day, the subsidiary of Oredis benefits from a beautiful length beforehand.
But this market estimated around 100 at 150 million annual euro instigates the greeds of new actors which hope they can quickly aspire in conformance with the number two of the market of the private sales on Internet.

Why such a boom of the sites of private sales? The explanation is simple: the demand exists. The Internet users are allowed seduce indeed more and more by the bargains which these sites propose in a punctual way and limited in the time on branded goods and by the concept of an on-line community of privileges.
On the other hand, the sites of private sales also meet the membership of the brands which see in their model a means to sell quickly their unsold articles, while mastering their stocks proposed on the Web, as well as their image. Indeed, to announce the opening of sales, the sites realize an on-line trailer of around thirty seconds, using the last technologies to stage of their products.

The concept consists in offering to the Internet users, everywhere in France, the possibility of entering every morning the warehouses of the brands But if venteprivee.com is originally an actor specialized in the destocking, this crenel is invested at the moment by the actors more general of the e-business.

In front of this reproduction of the on-line actors, the offers of products on sale on these various sites tend to diversify terms of categories of products. The fashion and the accessories are products most often proposed on the sites of private sales, this sector arranging the biggest stocks of unsold articles because of a fast renewal of collections.

But the actors also open their offers to more diverse categories, such as the equipment of the house, the high-tech products or the toys up to feet of roses Delbard who were recently sold on venteprivée.com.

The private sales allow the actors of the on-line sale to create time forts, to animate their base customers and to re-revitalize the impulsive purchase at the various moments of the year over more hollow periods.

Venteprivee.com which counts at the moment 2,2 million members, intends to close the site before some weeks by limiting even the sponsoring. This naturally so that the Internet users preserve the impression to be a part of a club of privileges, but also to preserve the membership of the brands.

“We realize an on-line sale a week, either mono stand out, or multi-mark. We do not wish to increase the number of short-term on-line sales, because we do not want to fall in range. For our Web site, we realize internally an important work so graphic as editorial on the presentations of products and brands and it to respect the image and the location of the brands with whom we work ",

Also, if venteprivée.com proposes 400 sales in the year, the brands do not realize more than an annual or biannual sale. "It is important not to position as a competitor of the distribution networks of the business of the detail ", underlines Jacques-Antoine Granjon, president of venteprivée.com.

Besides, in this beginning of year, in front of the reproduction of the sites of private sales, the first actors work on new projects to assure their differentiation. Venteprivée.com intends to dash in Europe during the course of the year on 2006.

The company will supply a marketing service of follow-up of the real-time sales in the brands as well as the possibility of collecting information on the customers and of realizing questionnaires. Under the competitive pressure, the market of the on-line private sales enters a phase of alteration.

Sources: JOURNAL DU NET

http://www.journaldunet.com/0603/060315-ventesprivees.shtml

3. Please text link to 2 examples of businesses now using Ventes Privées, within their websites.

http://www.wananow.net/invitation-ventes-privees.htm

http://www.femmeactuelle.fr/mode/conseils-mode/shoppez-sur-le-net-00045