PREP FOR 12/01 CLASS

1.Research the "freemium"concept:

Freemium indicates a model in which the basic service is free and the advanced services (premium ) are paying.

2. Write short post describing the concept with a text link to your info source

These companies offer you a basic service allowing you to live the necessary experience to made an opinion. It is also possible to offer all the services but for limited period… In every case, we bet on your fast appropriation / affection to the service and especially on the fact that we are going to create some frustration when you will arrive on the limits of the available features or of the trial period.

So, by proposing you within reach click a solution which is going to come to answer your need (more or less artificial need which we created with the trial version), we have strong chances to see you signing to the premium version.

Sources:http://www.blog-conversion.com/category/roi/page/2/

3. List at least 2 online businesses utilizing 'freemium' business model

- Mettic & Trombi

4. Post a list of 3 advantages + 3 disadvantages of 'freemium' concept.

- 3 advantages: free; multiplicity of the offer; Without engement of duration

- 3 inconvenients: lost opportunity cost ;too many different kinds of content; not enough return on investment