
Actually we can find products "low cost" in various sectors ( distribution, industry, services ) that the aerial transport, and under many other forms.
The sector of the food but also the hairstyle, the clothing, the flowers, and even the plastic surgery...
This concept seduces more and more the consumers who take pleasure to find products of the daily life at prices very interesting.
The purchasing power is in decline in certain countries. Some companies found here a new means to attract their customers who want products of so good quality as those the other signboards but where the prices are lesser.
We can quote some examples as the group “Monceau Fleurs” which launched in November, 2005 the network of franchising “Happy” http://www.happy.com/ , which sells flowers at the lowest prices.
Since their creation already 13 created franchisings, and a rhythm of about twenty openings a year as objective 2008. This new concept allowed the group “Monceau Fleurs” to triple its turnover.
Another example that of the hairstyle: the concept is the same but on a various tone.
The hairdressing salon makes the cutting and the color but the customer makes himself the drying. The hairdressing salon gives to the customer put at his disposition hairbrushes, the gel for hair and dry hair.. The customer does himself his coiffage.
It is that realized the chain Self Coiff http://www.selfcoiff.com/ which opened several hairdressing salons through all France.
The aesthetics (the same principles as the hairstyle low cost). Without meeting and formulae at reduced prices. Beauty institut propose formulae of subscription monthly which allow to reduce the costs of the various operations.
My personal point of vue is that business has a positive impact on the social life and going to growth. It's just the start of a trend business.The low cost constitutes a real opportunity for the purchasing power.