Marine Monnin

FINAL ASSIGNMENT

2008-02-29T14:05:00.000-08:00

The low cost (discounts prices) invaded the commercial life in the world. The term "low cost" was launched in the sector of the aerial with the companies "low costs" which propose places at very attractive prices. The price of the place starts at 30 € taxes included and which increases according to the demand.

Actually we can find products "low cost" in various sectors ( distribution, industry, services ) that the aerial transport, and under many other forms.
The sector of the food but also the hairstyle, the clothing, the flowers, and even the plastic surgery...

This concept seduces more and more the consumers who take pleasure to find products of the daily life at prices very interesting.

The purchasing power is in decline in certain countries. Some companies found here a new means to attract their customers who want products of so good quality as those the other signboards but where the prices are lesser.

We can quote some examples as the group “Monceau Fleurs” which launched in November, 2005 the network of franchising “Happy” http://www.happy.com/ , which sells flowers at the lowest prices.
Since their creation already 13 created franchisings, and a rhythm of about twenty openings a year as objective 2008. This new concept allowed the group “Monceau Fleurs” to triple its turnover.

Another example that of the hairstyle: the concept is the same but on a various tone.
The hairdressing salon makes the cutting and the color but the customer makes himself the drying. The hairdressing salon gives to the customer put at his disposition hairbrushes, the gel for hair and dry hair.. The customer does himself his coiffage.
It is that realized the chain Self Coiff http://www.selfcoiff.com/ which opened several hairdressing salons through all France.

The aesthetics (the same principles as the hairstyle low cost). Without meeting and formulae at reduced prices. Beauty institut propose formulae of subscription monthly which allow to reduce the costs of the various operations.

My personal point of vue is that business has a positive impact on the social life and going to growth. It's just the start of a trend business.The low cost constitutes a real opportunity for the purchasing power.

This business will be launched in other sector that we can’t imagine. WHY NOT LUXE AT LOW COST?

work group 09/02/08

2008-02-09T02:49:00.000-08:00

After your demand, you can find the word on this BLOG

SOCIAL ENTREPRENEUR

2008-01-24T10:49:00.000-08:00

1. Please look up the definition of Social Entrepreneur

A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas business entrepreneurs typically measure performance in profit and return, social entrepreneurs assess their success in terms of the impact they have on society. While social entrepreneurs often work through nonprofits and citizen groups, many work in the private and governmental sectors.

3. Post - In your opinion, is the concept a trend...or real shift to corporate responsibility?

VENTE PRIVEES.COM

2008-01-21T09:28:00.000-08:00

2. Please research 1 article which describes the strategies and growth of the company

The list of the actors who invest the market of the on-line private sales does not stop lengthening for more than a year. All in all, around thirty actors dashed in pursuit of Sale - privee.com, who in 2001 gave birth to sales on Internet. With 2,2 million members, 3,5 million unique visitors and 20.000 parcel sent a day, the subsidiary of Oredis benefits from a beautiful length beforehand.
But this market estimated around 100 at 150 million annual euro instigates the greeds of new actors which hope they can quickly aspire in conformance with the number two of the market of the private sales on Internet.

Why such a boom of the sites of private sales? The explanation is simple: the demand exists. The Internet users are allowed seduce indeed more and more by the bargains which these sites propose in a punctual way and limited in the time on branded goods and by the concept of an on-line community of privileges.
On the other hand, the sites of private sales also meet the membership of the brands which see in their model a means to sell quickly their unsold articles, while mastering their stocks proposed on the Web, as well as their image. Indeed, to announce the opening of sales, the sites realize an on-line trailer of around thirty seconds, using the last technologies to stage of their products.

The concept consists in offering to the Internet users, everywhere in France, the possibility of entering every morning the warehouses of the brands But if venteprivee.com is originally an actor specialized in the destocking, this crenel is invested at the moment by the actors more general of the e-business.

In front of this reproduction of the on-line actors, the offers of products on sale on these various sites tend to diversify terms of categories of products. The fashion and the accessories are products most often proposed on the sites of private sales, this sector arranging the biggest stocks of unsold articles because of a fast renewal of collections.

But the actors also open their offers to more diverse categories, such as the equipment of the house, the high-tech products or the toys up to feet of roses Delbard who were recently sold on venteprivée.com.

The private sales allow the actors of the on-line sale to create time forts, to animate their base customers and to re-revitalize the impulsive purchase at the various moments of the year over more hollow periods.

Venteprivee.com which counts at the moment 2,2 million members, intends to close the site before some weeks by limiting even the sponsoring. This naturally so that the Internet users preserve the impression to be a part of a club of privileges, but also to preserve the membership of the brands.

“We realize an on-line sale a week, either mono stand out, or multi-mark. We do not wish to increase the number of short-term on-line sales, because we do not want to fall in range. For our Web site, we realize internally an important work so graphic as editorial on the presentations of products and brands and it to respect the image and the location of the brands with whom we work ",

Also, if venteprivée.com proposes 400 sales in the year, the brands do not realize more than an annual or biannual sale. "It is important not to position as a competitor of the distribution networks of the business of the detail ", underlines Jacques-Antoine Granjon, president of venteprivée.com.

Besides, in this beginning of year, in front of the reproduction of the sites of private sales, the first actors work on new projects to assure their differentiation. Venteprivée.com intends to dash in Europe during the course of the year on 2006.

The company will supply a marketing service of follow-up of the real-time sales in the brands as well as the possibility of collecting information on the customers and of realizing questionnaires. Under the competitive pressure, the market of the on-line private sales enters a phase of alteration.

Sources: JOURNAL DU NET

http://www.journaldunet.com/0603/060315-ventesprivees.shtml

3. Please text link to 2 examples of businesses now using Ventes Privées, within their websites.

http://www.wananow.net/invitation-ventes-privees.htm

http://www.femmeactuelle.fr/mode/conseils-mode/shoppez-sur-le-net-00045

PREP FOR 12/01 CLASS

2008-01-10T12:07:00.000-08:00

1.Research the "freemium"concept:

Freemium indicates a model in which the basic service is free and the advanced services (premium ) are paying.

2. Write short post describing the concept with a text link to your info source

These companies offer you a basic service allowing you to live the necessary experience to made an opinion. It is also possible to offer all the services but for limited period… In every case, we bet on your fast appropriation / affection to the service and especially on the fact that we are going to create some frustration when you will arrive on the limits of the available features or of the trial period.

So, by proposing you within reach click a solution which is going to come to answer your need (more or less artificial need which we created with the trial version), we have strong chances to see you signing to the premium version.

Sources:http://www.blog-conversion.com/category/roi/page/2/

3. List at least 2 online businesses utilizing 'freemium' business model

- Mettic & Trombi

4. Post a list of 3 advantages + 3 disadvantages of 'freemium' concept.

- 3 advantages: free; multiplicity of the offer; Without engement of duration

- 3 inconvenients: lost opportunity cost ;too many different kinds of content; not enough return on investment

PREP MATERIALS CLASS 10/01

2008-01-08T12:36:00.000-08:00

2. Post a concise and insightful e-business model assessment in your blog.
Please use the framework on the Word doc + cite and link to 2 additional online sources to support your e-business model assessment.

Easy Group launched EasyPizza, a yield management delivery-only pizza company in Milton Keynes.
Unlike most other delivery chains, EasyPizza facilities store pre-made, frozen pizzas. For this reason, customers must choose their pizza from a limited array of varieties — substitutions are not allowed. Also unusually, EasyPizza offers discount rates for pizzas ordered in advance and at off-peak hours, a strategy to improve the utilization rate of their ovens.

https://www.easypizza.com/easypizza/web/

EasyJet is a company low cost officially known as EasyJet Airline Company Limited. It is one of the largest low-fare airlines in Europe, operating locally and internationally.

http://www.easyjet.com/fr/reserver/index.asp

3. In your post, please include your comments on the role of yield Management in the business model.

The process of improving corporate revenue through the implementation of strategic Pricing and Inventory controls

The role of the yield management on easy pizza using the EasyGroup's yield management system, the pizzas will be priced differently during peak and off-peak times in order to attract custom when demand is normally low.

The easyPizza.com franchise is attractive because it is well priced, it is easy to operate, it offers a centralised kitchen, one national phone number and web address, a yield management system and a guaranteed delivery window.

This business could reduce costs by making use of call centres and the internet for placing orders.

100 % in delivery instead of restaurants (the franchises would not have high street shops, thereby reducing overheads).

The role of the yield management in Easy jet is to change the prices of the place according to the demand.

Which makes increase the initial prices and reduce the availability according to the projected demand.

4. Post an explanation of how Easy uses Yield Management to increase profit while offering reduced prices.

To optimize its turnovers, the yield management brings to adapt its offer in anticipation of the demand.

According the period, the company will meet itself with a too important capacity; sales are not enough to make profitable the day because of the high fixed costs. On the contrary the capacity can be too weak and be under a big demand.
We cannot satisfy all the demands and lose a customer due to the lack of product.

The yield management is useful for it. For the one to attract more customers, modulate the prices according to the demand. For the other to sell products at the most interesting prices.

The main objective is to maximize its turnover for its capacity. The yield management finds particularly its utility in the companies of which loads are mainly fixed because the yield management which affect exclusively on the turnover and because the result depends essentially on this. More the turnover will be optimized better will be the turnover.

2007-12-28T06:55:00.000-08:00

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THE LONG TAIL AMAZON

2007-12-23T07:37:00.000-08:00

Small reminder first of all on the concept of length tail:

We speak about Long Tail when the products which are the object of a weak demand, or which have only a weak volume of sale, can collectively represent a market share equal or superior to that of best-sellers, if the distribution channels can propose enough choices ( Wikipedia)

The often quoted example is Amazon. Their site is the only one has to sell so many different books. Some are thus trouvables only to them. The sum of the tiny sales of these numerous products represents a figure so important as the enormous sales of some best-seller.

Furthermore, for the producers and the distributors of cultural contents (music, texts, videos, etc.), the second level of economy is reached in the distribution of the contents which circulates itself by the network because it is digitized

now abundantly (blogs textual, podcast and musics mp3, films and videos dvx, etc.).

This curve thus comes down in a asymptotic way towards the zero without ever the touch. The objective of companies based on this Long tail as Amazon is to monetize (with profits) the zone of demand where this one is so weak that no profitability could be envisaged before the Internet.

" Amazon " where the on-line bookseller has (in his initial model) took advantage of Internet only to reduce the costs of promotion and facilitate the transactions of sale of products which cannot be sold in retail shops because their niche is too narrow.
Anyway, the global economic value of this long dra

gnet remains to estimate: Amazon, is still only very recent additional effects in their respective branches. To where the current alterations(transfers) of shape (elongation and thickening of this long dragnet they can go knowing that the financial resources of the consumers remain identical and that the human being is a fundamentally gregarious sort thus which will keep all the same finally his instinct "herd" for a part of its cultural choices.